The Visual Language of Herbert Matter

Dec 13 - Dec 15, 2011

(Reto Caduff, 2010, Switzerland, DigiBeta, 80 min)

Seattle Premiere!

This new documentary is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential "designer's designer," Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts. In today's commercialized and over saturated design world, Reto Caduff (Charlie Haden: Rambling Boy, A Crude Awakening) lets luminaries such as Robert Frank, Massimo Vignelli, Alvin Eisenmann, Steven Heller, Elaine Lustig Cohen and others explain why Matter still matters. Through never-before-seen footage, personal photography and stunning graphic design work, the film explores the social and cultural impact of his personal visual language that influenced a whole generation of designer and artists.

"You do not need to be a professional designer or some such expert to enjoy this documentary about one of the greatest graphic designers of the 20th century." —The Stranger

Register for The Visual Language Of Herbert Matter in Seattle, WA  on Eventbrite


Bookmark and Share

RSVP on Facebook>


<Back to Calendar