Helvetica
Mar 07 - Mar 13, 2008
Gary Hustwit, UK, 2007, BETA-SP, 80 min
Sponsored by Aiga-Seattle, Cornish College of the Arts, Digital Kitchen and By Design
Chances are, you’ve seen the Helvetica typeface several times today. It’s all around us. This engaging new documentary looks at how the 50-year-old Swiss font became one of the most pervasive and well known, and initiates a larger conversation about graphic design and global visual culture. Director Gary Hustwit explores type in urban spaces around the globe and talks with a who’s who of renowned designers about the aesthetics of typography. HELVETICA invites us to take a second look at the thousands of words we see every day.
www.helveticafilm.com
"A thoroughly engaging and gleefully funny investigation into the world’s most ubiquitous typeface." -TIME OUT LONDON
"The real achievement of the picture is the way it sharpens your eye in general and makes connections between form and content, and between art and life." -CHICAGO TRIBUNE