Art & Copy
Aug 21 - Aug 27, 2009
(Doug Pray, USA, 2008, DigiBeta, 86 min)
Co-Presented by Capitol Hill Seattle Blog
Panel discussion after August 21, 7pm show with art director Pam Fujimoto and Wexley School for Girls founder Cal McAllister
Advertising’s profound effect on modern culture is unquestionable, but few understand its inner workings or are aware of the creative forces behind the slogans and images. Acclaimed documentary director Doug Pray (Hype!, Scratch, Big Rig) introduces us to some of the most influential advertising visionaries of our time and sheds light on the tricky interplay of art, commerce, and human emotion. Rare interviews with industry legends reveal the stories behind the big campaigns that turned simple phrases into larger cultural concepts, from Volkswagen’s “Think small” to Apple’s “Think different” to Nike’s “Just Do It.” The film is a priceless examination of the art of advertising, profiling innovators and their brainchildren and distinguishing between those who merely move product and those who’ve moved culture. But the greatest service of Art & Copy is it’s sparking of questions in the viewer’s mind long after the film has ended—about creativity, commerce and our relationships to a complex cultural landscape.
There will be a panel discussion after the 7pm screening on August 21. Panelists include:
Pam Fujimoto has worked as an art director and ACD on clients like Absolut Vodka, Alaska Airlines, Seattle Supersonics, and The Seattle International Film Festival. She was most recently at TBWA Chiat/Day in New York, and prior to that at WONGDOODY in Seattle. She has been recognized by Cannes, D&AD, One Show, Communications Arts, the Andy Awards and is a graduate of the Art Center College of Design. Currently she is at home juggling her twin 7-month old boys and testing the limits of sleep deprivation.
Cal McAllister is founder of Wexley School for Girls and a proud Detroit native who cut teeth as a beat writer for the Chicago Tribune. After getting in a lot of trouble for making things up, he switched to advertising. Thus, Wexley. His work has been recognized by most every international advertising award show, including Cannes, the Clios, Communication Arts, New York Art Director’s Club and the One Show. He as also judged the Lotus Awards in Vancouver, regional and national ADDYs and the OneScreen Film Festival for One Show among others. As a screenwriter, his films were selected and screened at the Seattle International Film Festival, Slamdance, the Chicago Short Film Festival, Atom Films and the RESFest International Film Festival, among others. In 2007, he was named one of the Northwest’s Top 40 Under 40, a list of promising young business leaders by the Puget Sound Business Journal. In 2008 he was named one of Seattle’s 25 most influential people by Seattle Magazine.
The discussion will be lead by Katherine Leagget.
Watch the trailer:
