Feel Good Action uses media, data and behavior science to motivate positive action. In 2020 they inspired tens of thousands of people to vote for the first time. They are now applying their unique digital media intervention methodology to the midterm elections and to reproductive freedom.

Andy Roo Forrest, Seattle entrepreneur-turned-activist, will introduce the psychological underpinnings of the work and the nitty-gritty data tracking systems “under the hood.”

Feel Good Action is a values-based media company originally incubated by NWFF’s fiscal sponsorship program. The organization has grown, and is now a full 501c3 Charitable Organization.